Josh over at TPM provided the signpost this morning. The United States Naval Academy Honor Concept. Speaks for itself in this campaign.
"Midshipmen are persons of integrity: They stand for that which is right.
They tell the truth and ensure that the full truth is known. They do not lie.
They embrace fairness in all actions. They ensure that work submitted as their own is their own, and that assistance received from any source is authorized and properly documented. They do not cheat.
They respect the property of others and ensure that others are able to benefit from the use of their own property. They do not steal."